Creating the Buy-In: Employees
Everyday we work to create buy-in on many different levels whether it’s selling our ideas, our company value, or ourselves. Creating buy-in occurs on a larger scale for individuals working with HVAC, plumbing, or electrical independent contracting service companies. Inside service companies, a buy-in must be created in relation to employees and clients. In our article today, we will be focusing on the employee buy-in process. When recruiting the right team members for your company, it is important that each potential employee is genuinely sold on these 3 important aspects:
You – In order to recruit and keep the best team members for your service company there will need to be a personal buy-in for both parties company and employee. When both the employer and employee have built mutual trust and rapport then there is a means to further build strong team retention. In most cases, it is a gradual process of learning about each other through everyday interaction and from everyday situations. When an employee gets a better picture of the company culture and the employer begin to better understand the employee’s personality then reevaluation can occur to better suit both parities for growth and success inside the service company. It is important for a company team to be strong from within so that the best form of communication, teamwork, and skills can be developed to help drive success and organization inside the company as well as promote growth and retention when outwardly marketing to potential customers.
Your Company- Along with creating a strong personal and mutual buy-in from both the employee and the employer, it is also vital that team members have a solid, overall company buy-in. It is important for employees to be fully immersed into a service company’s daily work “culture.” Company culture is the daily interaction between coworkers, the manner in which issues are resolved, or the intensity (“laid-back” or “high pressure”) of the work mode. New team members must see the company culture as positive, encouraging, comfortable and beneficial to their needs as an employee before complete buy-in can occur. Management must continually regulate the daily culture inside of a work environment in order to keep it constructive and positive. In order to retain the best team members for the company, employees must have a solid buy-in on the company’s culture, mission, values, and provision of service. When a company’s service team truly believes in the unique and excellence nature of their service company’s vision and services, it will be apparent to homeowners when team members meet with them in their homes or when they speak with them on the phone. Customers are more likely to invest in a service company where they know employees have total company buy-in.
Your Services and Products- It is also crucial that coworkers believe in the value and excellent quality of the services and products offered within their service company. This may come with time as a new employee begins to see and learn the benefits of what the company has to offer. A company’s leadership team should work to create employee buy-in on their company’s services and products by providing training, making time to answer questions, as well as thoroughly explaining the benefits of their products and services. When team members believe that their service company offers the best services, repair options, and replacement selections then it makes generating leads, add-ons, scheduled service plans, and sales a more natural and comfortable process.
Retention of great employees is the means to building a strong company team. When building your strong team, it is important to focus on growing personal trust, building company value, and detailing the unique nature of your services and products. Recruiting employees and building coworker cohesion is an important part of business success in the independent contracting world and it should occur on a continual basis.